Growth playbook

I treat content like a system. I don't believe in "going viral" by accident. Every post is a test designed to gather data on what resonates with a specific audience.

My approach is centered on high-volume experimentation. By testing multiple hooks, formats, and angles, I can quickly identify the "winning" combination that drives the highest retention and conversion.

Everything starts with the Hook. If you can't stop the scroll in the first 1.5 seconds, the rest of the video doesn't matter.

After the hook, I focus on Platform-native Storytelling. Content shouldn't feel like an ad; it should feel like a recommendation from a friend. This means using native fonts, trending but relevant audio, and fast-paced editing that matches the user's attention span.

I iterate based on Watch Time. If a video has a sharp drop-off at the 5-second mark, I rewrite the intro. If it has high retention but low engagement, I test different Calls to Action (CTAs).

Every week, I review my content, identifying patterns in the top 10% and bottom 10% of performers.